Marketing Skills for Entrepreneurs

INTRODUCTION

Developing various products and services can be very fascinating; but until the public and potential consumers are aware of these products and services and are willing to buy them, they remain unprofitable and unsustainable.  As entrepreneurs, marketing is the avenue through which the whole gamut of activities is aimed to making people aware of one’s products and services and persuading them to buy the same.  It is important to note that marketing is different from sales as sales is the product or end result of marketing.

This exciting and interactive C4 Consultants training course has been designed to help participants learn how to market their products and services for optimal profitability and business continuity.

At the end of this training course, participants attending the “Marketing Skills for Entrepreneurs” workshop will be able to develop the following competencies:

·        Developing appropriate Marketing Mix.

·        Designing fit for purpose promotion and advertisement mix for the organisation.

·        Business Negotiation.

·        Conducting Business Research.

·        Developing Business Plans and Feasibility Studies.

TRAINING OBJECTIVES

This organizational efficiency and performance improvement workshop aims at enabling participants achieve the following objectives:

a.      explain the Principles of Marketing – (4Ps of Marketing);

b.      differentiate between Marketing and Selling of products and services;

c.       explain what business promotion & advertisement is;

d.      discuss the importance of understanding various consumer behaviour & business branding;

e.      explain the concept of effective business communication in marketing;

f.        explain the place of inventory & supply chain management in marketing exercise;

g.      discuss the various elements of good feasibility studies and business plans; and

h.      demonstrate the skills of negotiation in marketing practice.

WHO SHOULD ATTEND?

This C4 Consultants training course is designed specifically for:

·        Entrepreneurs & Business Owners.

·        Business Development Officers.

·        Marketers.

·        Those aspiring to develop their skills in marketing and consumer behaviour.

TRAINING METHODOLOGY

C4 Consultants courses utilise varieties of proven adult learning techniques to ensure maximum understanding, comprehension and retention of knowledge. Interaction, practical exercises and case studies (Learning-by-doing techniques) to ensure practical understanding and retention of information will also be applied.